Creating An Affiliate Newsletter

You can create a new Affiliate Newsletter by clicking the New Affiliate Newsletter button on the Affiliate Newsletter section within Affiliates - Emails.

After that, you will be taken to the newsletter editor.

From

You can pick any email address you’d like to use for sending your affiliate newsletters, but LeadDyno will need to validate your ownership of the email address before publishing the newsletter.

To

You may select whether the newsletter will be distributed to all of your affiliates or if you prefer to send it to specific affiliate groups.

Subject

A compelling subject line will enhance your open rate; however, it is advisable to avoid making it appear overly similar to spam in order to prevent being filtered by your affiliates' email systems.

Newsletter Body

This is the content of your newsletter, which will be distributed to all your active affiliates. Please see below for recommendations on composing an effective newsletter body.

Once you are done editing the newsletter, you can click Save. Note that this will not publish the newsletter.

Writing Effective Affiliate Newsletters

Your affiliates and resellers will appreciate getting the “inside track” from you through an affiliate newsletter. Hearing from you directly will keep them engaged and motivated as they sell your products and programs.

Here are a few tips for writing effective affiliate newsletters that help your “virtual sales team” sell:

• When you’ve got something new, let your affiliates know first. They will appreciate the inside scoop.
• Update your “one-click” social sharing content with fresh materials - so that they can spread the word as soon as they get your email.
• Have new banner ads? Get those uploaded before you send the newsletter, too.
• Make sure your commissions are up-to-date… and pay bonuses when appropriate!
• Upcoming commissions are the first thing your affiliates will check when they hear from you. From a motivational standpoint, you can’t beat having upcoming money teed up for them.

Affiliate newsletters should balance the length of content with actionable items (see “Embedding Content” below).

Do not assume that your affiliates have the time to deeply understand your new features or your offer, and make it as simple as possible for them to get your marketing message through to their channels.

Testing Your Newsletter

After you have saved your newsletter, you will likely want to test it before sending it off to make sure the formatting and content render correctly. To do so, click on the  Send Test button, which will prompt you for an email to send a test version of the newsletter.

After confirming the newsletter looks the way you want, you're ready to publish.

Publishing Your Newsletter

To publish your newsletter, click the  Publish button. LeadDyno will begin publishing your newsletter and will show a progress bar (as well as a cancel button).

Congratulations, you’ve published your first affiliate newsletter!

Scheduling Newsletters

Each newsletter can be scheduled so that it doesn't go out immediately. You can set this up during the newsletter publishing process.

Newsletter Archives

All newsletters that you create will be available on your affiliate dashboard under the  Newsletters tab, so even if an affiliate joins your program after you publish a newsletter, they will have an opportunity to read the newsletters and utilize the content in them. Currently, the only way to hide a newsletter is to delete it on the affiliate newsletter list page in your account.